Ian now up to 80 mph and here is info from the new advisory:

Storm surge forecast has been increased to 5 to 10 feet for Tampa Bay (see image below)

Ian is forecast to reach its peak intensity in 36 h over the southeastern Gulf of Mexico. Then, increasing southwesterly shear by 36-48 h is expected to bring an end to the intensification phase. The combination of strong VWS (vertical wind shear) and drier mid-level air will induce weakening thereafter, but Ian is expected to remain at or near major hurricane strength as it passes near the west-central coast of Florida on Wednesday and Thursday.

This track brings the center of Ian close to the west-central coast of Florida during the middle of the week. An even greater concern is the slower forward motion that is forecast during this period, as the upper trough passes north and east of Ian and the steering currents weaken. This would likely prolong the storm surge, wind, and rainfall impacts along the affected portions of the west coast of Florida, although the roughly shore-parallel track still makes it difficult to pinpoint exactly what locations will experience the most severe impacts. The track guidance has come into better agreement during the first 72 h of the forecast period, and only a minor eastward adjustment was made to the NHC track forecast in line with the multi-model consensus aids.

FORECAST POSITIONS AND MAX WINDS INIT 26/1500Z 19.1N 82.7W 70 KT 80 MPH 12H 27/0000Z 20.7N 83.5W 90 KT 105 MPH 24H 27/1200Z 22.7N 84.0W 105 KT 120 MPH 36H 28/0000Z 24.5N 84.0W 120 KT 140 MPH 48H 28/1200Z 26.1N 83.8W 120 KT 140 MPH 60H 29/0000Z 27.2N 83.5W 105 KT 120 MPH 72H 29/1200Z 28.0N 83.2W 90 KT 105 MPH 96H 30/1200Z 29.8N 82.9W 55 KT 65 MPH...INLAND 120H 01/1200Z 32.8N 82.6W 30 KT 35 MPH...INLAND